The Web Show

KEEPING IT RICH GOES TO BET.COM

Series Hosted By Award-Winning Finance Journalist Offers Candid Conversations About Money To Help Viewers Define And Live Their ‘Rich’ Lifestyle

NEW YORK—November 4, 2010—Seeking to decrease the wealth gap between people of color and mainstream America, KEEPING IT RICH WITH SAKINA will premiere on BET.com on Wednesday, November 17 at 3:00 p.m. ET. The loosely based “financial reality” talk show features award-winning personal finance journalist and entrepreneur Sakina Spruell Cole talking candidly with her personal financial advisors, colleagues and friends offering advice, information and tips on living the ‘rich’ life. The four part web series will air four consecutive weeks beginning November 17th.

“I wanted to partner the KEEPING IT RICH WITH SAKINA show and BET.com because I believe together we can truly make an impact in closing the wealth gap,” says Sakina Spruell Cole, who is the host and CEO of Cole Media Inc which produces the show. “It is my hope that my comfort and candor in discussing my own financial situations leads viewers to become more communicative and thereby more savvy with their money.”

Various episodes of the series will feature conversations with experts on the topics of insurance, mortgage and credit, as well as “Who’s Keeping it Rich?” episodes. These episodes feature conversations with high net-worth individuals who are living their own definition of a rich lifestyle. Terrence J, popular host of BET’s own “106 & Park” will be featured in one episode.

Besides the web show, the Keeping It Rich™ brand also includes a seminar and a column for college students. All of the products deliver personal finance information in a lively and upbeat format with the intent to educate its audience about wealth building strategies. Since 2003, Keeping It Rich™ has built a substantial and steadily growing fan base of teens, students and college-educated individuals from around the country through its unique blend of important information and easy to understand language. Previous episodes of KEEPING IT RICH WITH SAKINA can be viewed at

Keeping It Rich on BET.com 

About Cole Media Inc

The Keeping It Rich™ brand is solely owned and trademarked by Cole Media Inc. Cole Media Inc was founded in 2003 by Sakina Spruell Cole, an award-winning personal finance journalist who has written, edited or contributed articles to many publications including Money, Fortune Small Business, Essence and Black Enterprise. Cole Media Inc. started as a boutique publisher of articles, columns and newsletters. The business has since grown into a full-service communications company providing the Keeping It Rich brand of products, editorial and design services, marketing strategy, and printing services through its recently acquired Minuteman Press print shop franchise.

About the Host:

Sakina Spruell Cole is a graduate of the Columbia Graduate School of Journalism and Rutgers University. She is an award-winning personal finance journalist who has written, edited or contributed articles to Money, Fortune Small Business, Essence and Black Enterprise. She is also the founder of Cole Media Inc., which started as a boutique publisher of articles, columns and newsletters. The business has since grown into a full-service communications company providing the Keeping It Rich brand of products, editorial and design services, marketing strategy, and printing services through its recently acquired Minuteman Press print shop franchise.

About BET Networks:

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

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